Bold impression is an emerging brand that is just getting started. The entire branding was developed here – from naming, logo, concept, and positioning of the brand to the strategy and design of offline and online advertising and marketing. The main idea of the brand is to care for eyebrows, lashes, and overall skin. However, it's not just about another service in the beauty industry offering various options for facial care, it's also an informative channel that educates both teenagers and an older audience about specific care aspects and provides young girls and boys with a lot of interesting information. In the future, "bold impression" plans to produce its own facial care products and other cosmetics for specific care needs. An important requirement was for the design to be interesting and preferably not binary, but rather free and full of character. Since this start-up is still in development, you will see here the visualization of the "digital" language.
However, this idea works not only in the digital space but also beyond it.
what: Naming, Logo, Brand identity, Strategy, Conception, SMM
who: bold impression
This logo has character and great potential not only in static form but also in animation. The logo can be used with a "background" like a sticker and just the font. Additionally, the sticker can change its color to create better contrasts.
color palette
All colors can be combined to create interesting solutions. Additionally, they can be creatively integrated into interior design. Similar to the first option, this palette provides many options for branding, and with an expansion of services, it allows for visual integration.
Shapes
In this design, since the logo itself is more artistic and free in execution, we can embrace organized chaos. We can be more liberal and incorporate elements with a slight hint of carelessness, yet with intentionality.
I'm ready to work with you and help you find a creative solution.
So feel free to get in touch with me here on Behance or on Instagram. ♥︎
